Advantages of Live Chat Support

Live chat support is critical for answering customers issues, but is also effective for businesses looking to provide advice to customers as they shop to better inform them of their options and which options match their needs and interests. For instance, many e-commerce stores that sell apparel use a live chat function to provide style advice to customers that don’t necessarily have a question or an issue, but would love direction on what to buy that would suit their personal style.

Live chat support is cost efficient because it often increases the average order value of customer purchases since many of these customers are getting helpful advice and insights on what to shop for matched with their interests, as well as answers to any product questions they might have.

The amount of competitors present in any vertical today can be overwhelming, which is why it is as important as ever to stand out and differentiate your company from others. A live chat program will help your business focus on the needs of your customers and the experience they are having with your business at almost every major touch point in the buying funnel on your website. Live chat is one method of enchanting a customer by delivering as much value to their experience with your business and its offerings.