Customer services can provide good benefits to the company like, increasing the image of the product, improve the position of the company and increases the customer loyalty. Moreover, it reduces the number of complaints from customers.
One of the most important benefits a good customersatisfaction service brings is the sustainable competitive advantage. More innovations are required to meet today’s fierce competition demands. As technology is very much available to all the market oriented firms, traditional feature and cost-benefit advantages no longer affects the competitive advantage. A good customer service does the trick instead.
In today’s scenario, more and more companies are turning to good customer service to differentiate themselves from the competitors. These firms, in a regular basis, talk to customers to decide what is most significant to them and how they can further add value to it.
In a nutshell, possible good benefits of customer service are -
-Overall positioning and image will be enhanced
-Customer loyalty will increases
-It will bring competitive advantages
-Word-of-mouth advertising will increases
-Complaints will be reduced.
Who does not want these benefits? To attain these, a company, however, needs to understand the needs of its customers and act accordingly.
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